Day · Week · Month dashboard
The one report your team actually opens
Ad spend from Meta, Google Ads and TikTok next to Shopify sales and your targets. Switch between day, week and month in one click.
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| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| KPI | |||||||
| Sales target | RM 8,000 | RM 8,000 | RM 8,000 | RM 8,000 | RM 9,000 | RM 10,000 | RM 10,000 |
| Sales achieved | RM 7,420 | RM 8,150 | RM 6,980 | RM 8,640 | RM 9,870 | RM 11,240 | RM 9,310 |
| Progress | 92.8% | 101.9% | 87.3% | 108.0% | 109.7% | 112.4% | 93.1% |
| Ad spend | |||||||
| Total spend | RM 1,760 | RM 1,840 | RM 1,940 | RM 1,910 | RM 2,160 | RM 2,490 | RM 2,140 |
| Meta | RM 980 | RM 1,020 | RM 1,090 | RM 1,050 | RM 1,210 | RM 1,380 | RM 1,190 |
| Google Ads | RM 520 | RM 540 | RM 560 | RM 560 | RM 610 | RM 690 | RM 600 |
| TikTok | RM 260 | RM 280 | RM 290 | RM 300 | RM 340 | RM 420 | RM 350 |
| Marketing budget % | 23.7% | 22.6% | 27.8% | 22.1% | 21.9% | 22.2% | 23.0% |
| Shopify | |||||||
| Orders | 52 | 57 | 46 | 61 | 69 | 79 | 65 |
| Sessions | 2,410 | 2,530 | 2,690 | 2,620 | 2,880 | 3,240 | 2,770 |
| Conversion rate | 2.2% | 2.3% | 1.7% | 2.3% | 2.4% | 2.4% | 2.3% |
| ROAS | 4.22x | 4.43x | 3.60x | 4.52x | 4.57x | 4.51x | 4.35x |
| W40 | W41 | W42 | W43 | W44 | W45 | ||
|---|---|---|---|---|---|---|---|
| KPI | |||||||
| Sales target | RM 56,000 | RM 56,000 | RM 58,000 | RM 60,000 | RM 62,000 | RM 62,000 | |
| Sales achieved | RM 51,200 | RM 54,800 | RM 59,300 | RM 55,100 | RM 63,900 | RM 66,200 | |
| Progress | 91.4% | 97.9% | 102.2% | 91.8% | 103.1% | 106.8% | |
| Ad spend | |||||||
| Total spend | RM 12,300 | RM 12,700 | RM 13,700 | RM 14,200 | RM 14,700 | RM 15,200 | |
| Meta | RM 6,900 | RM 7,100 | RM 7,600 | RM 7,900 | RM 8,100 | RM 8,400 | |
| Google Ads | RM 3,600 | RM 3,700 | RM 3,900 | RM 4,000 | RM 4,100 | RM 4,200 | |
| TikTok | RM 1,800 | RM 1,900 | RM 2,200 | RM 2,300 | RM 2,500 | RM 2,600 | |
| Marketing budget % | 24.0% | 23.2% | 23.1% | 25.8% | 23.0% | 23.0% | |
| Shopify | |||||||
| Orders | 358 | 384 | 415 | 381 | 447 | 463 | |
| Sessions | 16,900 | 17,600 | 18,300 | 18,900 | 19,800 | 20,400 | |
| Conversion rate | 2.1% | 2.2% | 2.3% | 2.0% | 2.3% | 2.3% | |
| ROAS | 4.16x | 4.31x | 4.33x | 3.88x | 4.35x | 4.36x | |
| Jun | Jul | Aug | Sep | Oct | Nov | ||
|---|---|---|---|---|---|---|---|
| KPI | |||||||
| Sales target | RM 220,000 | RM 230,000 | RM 240,000 | RM 250,000 | RM 260,000 | RM 300,000 | |
| Sales achieved | RM 208,400 | RM 231,700 | RM 236,900 | RM 262,300 | RM 271,800 | RM 318,500 | |
| Progress | 94.7% | 100.7% | 98.7% | 104.9% | 104.5% | 106.2% | |
| Ad spend | |||||||
| Total spend | RM 51,900 | RM 55,700 | RM 58,500 | RM 62,600 | RM 65,600 | RM 75,600 | |
| Meta | RM 28,800 | RM 31,000 | RM 32,100 | RM 34,400 | RM 35,900 | RM 41,200 | |
| Google Ads | RM 15,200 | RM 16,100 | RM 16,600 | RM 17,300 | RM 17,900 | RM 20,100 | |
| TikTok | RM 7,900 | RM 8,600 | RM 9,800 | RM 10,900 | RM 11,800 | RM 14,300 | |
| Marketing budget % | 24.9% | 24.0% | 24.7% | 23.9% | 24.1% | 23.7% | |
| Shopify | |||||||
| Orders | 1,460 | 1,622 | 1,658 | 1,836 | 1,903 | 2,230 | |
| Sessions | 69,800 | 75,100 | 77,400 | 82,300 | 84,600 | 96,200 | |
| Conversion rate | 2.1% | 2.2% | 2.1% | 2.2% | 2.2% | 2.3% | |
| ROAS | 4.02x | 4.16x | 4.05x | 4.19x | 4.14x | 4.21x | |
Sample data for illustration
01
Targets you can see
Set a sales goal and a marketing budget. Every period shows target vs achieved, progress and budget %, so you know on Wednesday whether the week is on track.
- Cumulative goal and progress
- Budget as a % of sales
- Leads targets too, if you track them
02
Spend and sales on one scale
Total spend, spend per platform, Shopify sales by channel, orders, ROAS and conversion rate line up column by column.
- Meta, Google Ads and TikTok in RM
- Sales by channel from Shopify
- New vs returning customers
Top creatives
Daily ROAS
03
Problems coloured in
Conditional formatting turns weak ROAS red and strong days green. Add a note to a column, like a promo or a site outage, so the numbers keep their story.
- Green / red thresholds
- Annotations on any day, week or month
- Session funnel from cart to purchase
- Online storeRM 184,730
- Facebook & InstagramRM 66,890
- GoogleRM 41,400
- TikTok ShopRM 25,480
Top products
- Signature cold brew 1L412 unitsRM 24,720
- House blend beans 500g338 unitsRM 18,930
- Drip bag box (10)296 unitsRM 14,800
Session funnel
- Sessions96,200
- Added to cart8.9%
- Reached checkout4.1%
- Purchased2.3%
What's in the matrix
KPI
Sales target, achieved, progress
Ad spend
Total and per platform
Shopify
Sales by channel, orders, visitors
Efficiency
ROAS, CVR, budget %
Funnel
Cart, checkout, purchase, desktop vs mobile
Leads
WhatsApp leads from LeadsFlow, if connected
Dashboard questions
Where does the data come from?
Daily spend comes from the Meta, Google Ads and TikTok APIs, and daily sales and sessions come from Shopify. Brand Studio syncs them for you.
Can I set my own targets?
Yes. Set sales targets and budgets per period, and the matrix calculates progress and budget % automatically.
What if I don't use all three ad platforms?
Connect only what you use. The matrix shows the platforms you have connected.
See every ringgit of ad spend next to every sale
Connect Meta, Google Ads, TikTok and Shopify in a few minutes. Your first Day · Week · Month dashboard is ready the same day.
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